SSC strives to provide customer services that is noticeably set apart from the “NORM”. We realize that we must have and give people something they want. Yes, good customer service is the lifeblood of any business, but flexibility, and adaptability to customer need are paramount.

To be an Aviation Service provider that is different or set apart from the competition mandates that we not be indifferent to the individual customer preferences and wants. You may offer promotions and slash prices, but unless you can get customers to come back, business won’t be profitable long. Good service is all about bringing customers back; sending them away happy and satisfied enough to tell others to come fly with Special Services.

Good customer service stems form good marketing practices. Marketing is the process to identifying, satisfying, and keeping a customer. SSC realizes that the heart of marketing is developing a strong customer relationship that he wants to pursue and continue. Good relationships result form knowing the customers wants and preferences. This not only requires the personal hand shake and professional courtesies, but requires an efficient and timely method (CRM) to collect specific customer information, track customer interactions, communicate, and implement into action good customer support, practicing what we preach and teach to meet customer expectations; having complete customer insight to give them what they want certainly adds value.

SSC certainly has a strong focus on new clients, but equally desires to develop and maintain a strong customer relationship using principles that obtains the level of customer confidence, support, and service dependence that becomes an integral part of  their lifestyle.

In addition to marketing methods, SSC also is cognizant that if we cannot sell building good repeat customer relationship principles to the SSC team as a whole, that we more and likely will not be successful. This may be a good place to remind us of the great quote, “No one cares how much you know, until they know how much you care”.

SSC management advocates daily good customer relationship building. Our goal is to make a difference by eliminating indifference among the SSC team and to permeate every customer interaction toward having a satisfied customer who can’t wait for the next time they have a need to use SSC aviation services.

As we continue striving toward the goal of making SSC different, let’s start by not being indifferent. I do believe this effort will make a difference on keeping SSC on the winning side.

Jim Alexander, CEO

By |2019-01-04T00:14:30+00:00July 16th, 2012|Aviation Services|

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